Creating educational content: what LinkedIn won't tell you
“You should create content.” If I had a euro every time someone told me that…
The problem isn’t creating content. It’s creating useful content. Content that actually helps people, not content that feeds an algorithm.
My creator journey
In 2 years, I launched:
- A YouTube channel for educational content (taxes, tech, education)
- A podcast about what goes on behind the scenes in higher education
- A newsletter about tech for non-tech people
Here’s what I learned — and what nobody told me.
Content creation myths
”You have to post every day”
No. You have to post consistently. One quality article per week beats 7 rushed posts. Your audience prefers reliability over frequency.
”Content has to be perfect”
Perfect content doesn’t exist. What exists is published content. I spent 3 weeks on my first video. Today, I know that 80% quality published beats 100% quality never shipped.
”You need to be an expert to speak up”
No. You need to be a practitioner. People aren’t looking for experts — they’re looking for someone who’s been through what they’re going through and can help them move forward.
What works in educational content
Start from a real problem
My best-performing content always starts from a real question: “How do I file taxes on Twitch income?”, “What is RNCP certification?”, “How do I train my team on AI?”
Simplify without dumbing down
Making things accessible isn’t dumbing down. It’s finding the right analogy, the right example, the right level of detail so someone can take action after reading.
Show the process, not just the result
People love seeing behind the scenes. How I solved a problem. Why I failed on a project. That’s what builds trust.
Why I’m publishing here now
LinkedIn is a great megaphone, but a terrible archivist. Posts vanish in the feed. Articles get buried by the algorithm.
This blog is my space. No artificial reach, no vanity metrics. Just long-form articles I can share, reference, and that work for me over time.
LinkedIn remains my distribution channel. But the content lives here.